If L’Eggs Pantyhose company started advertising in teen magazines, would pantyhose come back into style?
Given how easily we teenagers are influenced by media and magazines, it seems that pantyhose would come back into style if only L’Eggs (or other hosiery companies) would start advertising in teen magazines with pictures of teen girls wearing them. I watch reruns of The Brady Bunch, and every girl on that show is wearing pantyhose. But that was back in the 70’s. I wish they would make a comeback nowadays so I wouldn’t be one of the only girls that wears them anymore.
L’eggs advertising in teen magazines could only help, but it might not be enough. The pantyhose bashing of the last 15 years has truly changed our culture. L’eggs could have and should have approached Beyonce, Jessica Alba, and Zooey Deschanel and asked them to endorse Sheer Energy. These 3 young women are stars, they are hip, and they wear pantyhose regularly. If one or all of these ladies endorsed L’eggs, then they could appear in teen magazine ads. That would work better than ads with unknown models.
L’eggs blew their teen chances with the 2 Scooby Doo live action movies. The character of Daphne in the original cartoon wore pink pantyhose. Daphne is unique; she is a “cartoon pantyhose icon”. When the first movie was under production, L’eggs could have made Sheer Energy in pink, shown them on the legs of the screen Daphne, sold them in movie theaters, and advertised them in teen magazines next to articles about the movie. But L’eggs (and the entire hosiery industry) dropped the ball, and instead the screen Daphne was bared legged instead. Sad.
The good news: hosiery as fashion appropriate have been on an up swing since 2006, when every USA fashion magazine declared black tights as “in”. Starting in 2007, sheer pantyhose back to once again appear on fashion runways. In 2008 & 2009, the runway sightings increased. In spite of this, mainstream USA has not caught up with the fashion world. You see more pantyhose being worn, and tights are seen in much greater quantities, but the numbers are still small compared to their peak years (70’s & 80’s for pantyhose; early 90’s for tights).
We salute you for keeping the pantyhose flame alive. Good luck to you.
Pantyhose and Tights from Stockingirl com
